Nowadays fun doesn’t end at 25. Rambio cocktail ice lollies are made for the 25-40 year olds of today who are continuing to live care-free and fun-filled lives.
The visual identity for Rambio plays on the idea of ice lollies typically being seen as a snack for young children. Rambio have made this ‘children’s snack’ more suitable for the 25-40 party lifestyle and the brand identity is designed to show this.
Rambio’s main presence will be at festivals and events, with the product being sold from a food truck.