John Hughes Film Festival
To create an identity for a film festival showcasing the work of legendary filmmaker, John Hughes.
John Hughes is an iconic filmmaker whose films are loved by many around the world. He encompasses ‘coming of age’ in a way that is enjoyable and relatable for both teenagers and adults. The festival’s visual identity epitomizes rebellion but with a childish, innocent edge to it. Image treatment was used to bring the feeling of revolt to the piece and the bright colour palette contrasts this, softening the identity. Simple illustrations were brought in to add childishness and humour.
Student Brief - Shillington 2020