Identifying a problem for a brand that you care about and designing a campaign to help them combat this problem
This campaign was designed for Crayola to combat parents switching to digital methods to occupy their children. Adults and teenagers are becoming more aware of the negative effects technology has on our health. Despite this, parents are still resorting to technology as a means of occupying their children when times are difficult. Loose shapes used throughout the campaign represent both chaos and relaxation. Whilst colour and tone of voice are utilised to make sure enjoyment remains an undeniable part of the campaign, and add a sense of warmth to, what could be, a daunting topic for parents.
Student Brief - Shillington 2020