The world of extreme sports is cult-like. People don’t like it, they love it. Stars aren’t professionals, they are heroes.
This magazine explores the idea that what you put into a cult is rarely what you get out of it. The women involved in extreme sports have up to this point been ignored, but recently people have started to pay attention; for no reason other than them demanding their voices to be heard. Inspiration for the magazine design came from the idea of being unseen yet nevertheless fighting to be heard.